CROSSFIT SOLUTIONS

Building unique technology for fitness sports

Since 2011, SMT has partnered with CrossFit, developing the first official timing and scoring services for the CrossFit Games and, since, expanding services to include tracking systems, graphics packages, video board production, web feeds, an on-site director, Commentator Information Systems (CIS) and CCTV.

TECHNOLOGY
SERVICES

Virtual Insertion

With SMT’s virtual insertion technology, sponsors get directly in front of their target audience with ads inserted on streets, buildings or other structures. With virtual advertising, the possibilities are endless as far as how many advertisements can be aired at once and how often they can be changed to take advantage of multiple feeds. Virtual advertisement and insertion solutions can be customized for any sport, offering a cost-efficient and exciting options for sponsors.

Products

  • Virtual Ads

Information Systems

SMT’s football intelligence technology collects real-time data to feed a variety of our products, such as our Commentator Information System (CIS), GOTO Boards, and Production Prompters to help talent deliver expert analysis with statistical, historical and real-time information. SMT’s interactive system, SET Stat, calculates real-time statistical information based on player tracking or 3D modeling of the field.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • TIPS
  • GOTO Board

Data Integration

SMT builds and creates each CrossFit competition with CrossFit Admin, a program designed exclusively for CrossFit that includes athlete/team bios, exercise builder, event builder and results editor, to name a few. With CrossFit Admin, SMT can manually build any exercise that CrossFit wants to incorporate into its events. Data integration is made possible via SMT’s Data Matrix Switchboard (DMX), a data hub that absorbs, collates and distributes real-time data streams used to create a real-time digital record that is dispersed to various systems that feed on-air graphics, video boards and Commentator Information Systems.

Products

  • CrossFit Admin
  • CrossFit Data Feed
  • CrossFit TVI
  • Data Matrix Switchboard (DMX)

Graphics Integration

SMT Creative Studio has been the official design firm of CrossFit since 2012, designing the full brand package, including show tease, replay effects, theme interstitials, transition elements, athlete interstitials, full-screen background elements, and broadcast elements, including the hat graphic displaying real-time scores, reps and finish times.

Products

  • Social CG system
  • Show Opens
  • Brand Packages

Timing, Scoring & Statistics

SMT’s flexible and robust results system captures the timing and scoring of the varied CrossFit Games events and distributes this information in real-time to media, display, web and broadcast. SMT’s wireless handheld scoring device, the Central Clock Controller, receives an automatic start, eliminating the potential of human error. This system also syncs with the time of day to provide a time stamp, making synching with data and video for post-production work easier. With the Cross Regional Leaderboard, every regional team and individual athlete’s score is compared for each event for a worldwide ranking.

Products

  • Crossfit Timing
  • Crossfit Clock
  • Cross Regional Leaderboard

Tracking Systems

ISO Track uses live aerial cameras from helicopters and fixed-wing planes to identify and track athletes in an on-air pointer graphic that is interfaced with information such as names, rankings, and headshots.

Products

  • ISO Track

Video Displays & Production

For the CrossFit Games, SMT’s video board productions operate simultaneously across multiple venues, helping spectators keep up with the competitions and navigate the grounds. Our 20- by 50-foot Superwall allows fans at the Beer Garden to watch simultaneous live video from every venue, in addition to start lists, live scores, event results, athlete profiles, standings, sponsor content, social media posts and scheduling and event information. Our graphics production for clock displays includes headshots, time to beat, cap time and sponsor logos.

Products

  • Video Boards
  • LED Ribbon Boards
  • Expo Services
  • Superwall
  • GOTO Board
  • Clock Displays

Creative Studio

SMT’s in-house Creative Studio specializes in brand design and motion graphics packages for broadcast, webcast and live events. Our Creative Studio experts design with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. Our award-winning staff provides national and international sports and entertainment brands with creative development, analysis and strategy.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Video Production

SMT Site Director is an on-the-ground producer who recognizes key moments of the Games, such as potential upsets, trends, injuries and other storylines, and broadcasts “best- of” content for the video displays and the broadcasts. SMT uses ENG camera work, video editing and distribution to capture special events, including athlete interviews, client testimonials, and performances for broadcast and on-site video boards.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Digital

SMT’s Digital Media team, with backgrounds in mobile and console game design and development, has a strong knowledge of web and mobile applications, virtual and augmented reality, live data streaming and live video enhancement. SMT designs and develops compelling game day companion apps using a variety of code bases.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

On-Site Operations

SMT’s on-site operations teams are highly skilled at working side-by-side with production crews to provide SMT’s course-wide or broadcast solutions. SMT’s expert remote technical teams understand the expectations of producers and directors and the challenges that come with working in a live environment. Whether installing video boards, working in studios, or in the production truck, our teams work well under pressure and maintain self-composure and integrity, easily adapting to changes that are inherent in live productions. With next-generation technology and deep-seated expertise, our teams provide remote installation, on-site camera training, maintenance, and troubleshooting to ensure the highest production value possible.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Help Desk and Data Ops

SMT’s fully staffed Help Desk and Data Operations Center support clients at every level of a production. SMT offers pre-event setup and configuration support, in-event technical support, and is available for post-show attention as needed. Our operations teams are skilled in product set-up procedures, system operating procedures and general hardware/software troubleshooting procedures for resolving normal issues encountered in the field. Working in tandem with our QA group to analyze and troubleshoot engineering, production and operation functions, our expert staff helps clients execute flawless broadcast and events.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Training and Certification

SMT provides ongoing training for employees and clients, both on-site and from our simulated production truck environment at our headquarters in Durham, N.C. Our instructors replicate a remote production environment in which to learn and practice various aspects of live motorsports broadcasts, while our Training and Certification department offers a plethora of training videos, websites and testing for our certification program. SMT instructors design, develop and deliver comprehensive training programs unique to each client.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Commentator Support

With SMT’s Commentator Information Screen (CIS), on-air talent and production truck staff are supplied with real-time scoring, current and historical data, and statistical and real-time information.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Account Management and Consultancy

SMT’s dedicated account managers provide expert consultation and support as they advise clients on products and services and act as liaisons between all SMT departments (Operations, Engineering, Creative Studio, Help Desk, Accounting, Sales and Marketing) to ensure client expectations are exceeded.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Media Services

SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays. With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

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Virtual Insertion

SMT’s virtual insertion systems for football are anchored by our Emmy-winning 1st & Ten line system, widely heralded as one of the most important sports broadcast technology achievements and a staple of NFL and NCAA football broadcasts. Other virtual systems for football include DriveChart, PassTrack, player cards and lineups, play clocks and advertisements on the field.

Products

  • 1st & Ten Line System
  • Camera Tracker
  • Weather GFX
  • SMART and Talent Telestration
  • Studio Sets and Partial Sets
  • Next Gen Tele
  • SMART IBV (Image-based)
  • SMART CC (Sensor-based)
  • SMARTVISION
  • DriveChart
  • PassTrack

Information Systems

SMT’s football intelligence technology collects real-time data to feed a variety of our products, such as our Commentator Information System (CIS), GOTO Boards, and Production Prompters to help talent deliver expert analysis with statistical, historical and real-time information. SMT’s interactive system, SET Stat, calculates real-time statistical information based on player tracking or 3D modeling of the field.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • TIPS
  • GOTO Board

Data Integration

SMT’s data-collection and integration technology for football delivers next-generation statistics in real-time, offering infinite possibilities to enhance the fan experience. SMT’s Football Intelligence Engine, our customized DMX, delivers real-time data feeds to help commentators deliver expert analysis with statistical, historical and real-time information. This data is also seamlessly integrated into a variety of graphics in conjunction with the NFL’s Next Gen Stats and RFID-based tracking system.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • GOTO Board
  • Next Gen Stats
  • DMX (Data Matrix Switchboard)

Graphics Integration

SMT’s live data and graphics interface software allows broadcasters to synchronize statistical information with a multitude of graphics devices in real-time. Our data-driven graphics include in-game information ranging from positional data to game leaders to quarterback passing grids.

Products

  • CG Interface
  • SportCG
  • Tickers
  • 2D and 3D Animations

Timing, Scoring & Statistics

SMT’s timing, scoring and stats systems are the foundation of any football broadcast. Our clock-and-score publishing device, SportsCG, packaged with QB Stat, our real-time statistical football engine, provides a comprehensive on-site solution for live broadcasts, studios or commentators.

Products

  • SportsCG
  • QB Stat
  • Tickers

Tracking Systems

SMT’s Next Gen Tele presentation platform integrates seamlessly with the RFID-based tracking infrastructure provided by the NFL to display routes for use in first replay. SMT’s football intelligence engine can provide live or replay-based player tracking telestration, trend analysis and live on-air graphics.

Products

  • Next Gen Tele
  • OASIS

Video Displays & Production

SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays.
With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

View our Crossfit solutions in action

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