FOOTBALL SOLUTIONS

Keeping football fans informed

SMT's advanced football technology draws fans into the action with storytelling tools like our Emmy-winning yellow first-down line, player-tracking and telestration systems, and data-driven graphics.

TECHNOLOGY
SERVICES

Virtual Insertion

SMT’s virtual insertion systems for football are anchored by our Emmy-winning 1st & Ten line system, widely heralded as one of the most important sports broadcast technology achievements and a staple of NFL and NCAA football broadcasts. Other virtual systems for football include DriveChart, PassTrack, player cards and lineups, play clocks and advertisements on the field.

Products

  • 1st & Ten Line System
  • Camera Tracker
  • Weather GFX
  • SMART and Talent Telestration
  • Studio Sets and Partial Sets
  • Next Gen Tele
  • SMART IBV (Image-based)
  • SMART CC (Sensor-based)
  • SMARTVISION
  • DriveChart
  • PassTrack

Information Systems

SMT’s football intelligence technology collects real-time data to feed a variety of our products, such as our Commentator Information System (CIS), GOTO Boards, and Production Prompters to help talent deliver expert analysis with statistical, historical and real-time information. SMT’s interactive system, SET Stat, calculates real-time statistical information based on player tracking or 3D modeling of the field.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • TIPS
  • GOTO Board

Data Integration

SMT’s data-collection and integration technology for football delivers next-generation statistics in real-time, offering infinite possibilities to enhance the fan experience. SMT’s Football Intelligence Engine, our customized DMX, delivers real-time data feeds to help commentators deliver expert analysis with statistical, historical and real-time information. This data is also seamlessly integrated into a variety of graphics in conjunction with the NFL’s Next Gen Stats and RFID-based tracking system.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • GOTO Board
  • Next Gen Stats
  • DMX (Data Matrix Switchboard)

Graphics Integration

SMT’s live data and graphics interface software allows broadcasters to synchronize statistical information with a multitude of graphics devices in real-time. Our data-driven graphics include in-game information ranging from positional data to game leaders to quarterback passing grids.

Products

  • CG Interface
  • SportCG
  • Tickers
  • 2D and 3D Animations

Timing, Scoring & Statistics

SMT’s timing, scoring and stats systems are the foundation of any football broadcast. Our clock-and-score publishing device, SportsCG, packaged with QB Stat, our real-time statistical football engine, provides a comprehensive on-site solution for live broadcasts, studios or commentators.

Products

  • SportsCG
  • QB Stat
  • Tickers

Tracking Systems

SMT’s Next Gen Tele presentation platform integrates seamlessly with the RFID-based tracking infrastructure provided by the NFL to display routes for use in first replay. SMT’s football intelligence engine can provide live or replay-based player tracking telestration, trend analysis and live on-air graphics.

Products

  • Next Gen Tele
  • OASIS

Video Displays & Production

SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays.
With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Creative Studio

SMT’s in-house Creative Studio specializes in brand design and motion graphics packages for broadcast, webcast and live events. Our Creative Studio experts design with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. Our award-winning staff provides national and international sports and entertainment brands with creative development, analysis and strategy.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Video Production

SMT’s Video Production Services team is comprised of Emmy-winning broadcast specialists who use a producer’s eye to help clients produce engaging and compelling content for their distinctive audiences. Our video editing and distribution services capture special events for tournaments, including player interviews, client testimonials and tournament promotional materials for on-site video boards, webcasts or television.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Digital

SMT’s Digital Media team, with backgrounds in mobile and console game design and development, has a strong knowledge of web and mobile applications, virtual and augmented reality, live data streaming and live video enhancement. SMT designs and develops the award-winning NASCAR RaceVIEW app, a fully 3D, one-of-a-kind, live data streaming race day companion. NASCAR RaceVIEW is just one example of SMT’s ability to create compelling experiences in the digital space from 2D to 3D, cross-platform, using a variety of code bases.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

On-Site Operations

SMT’s on-site operations teams are highly skilled at working side-by-side with football production crews to provide SMT’s in-stadium or broadcast solutions for college and NFL games. SMT’s expert remote technical teams understand the expectations of producers and directors and the challenges that come with working in a live TV environment. Whether working in studios, remote trucks or in-stadium, our teams work well under pressure and maintain self-composure and integrity, easily adapting to changes that are inherent in live productions. With next-generation technology and deep-seated expertise, our teams provide remote installation, on-site camera training, maintenance, and troubleshooting to ensure the highest production value possible.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Help Desk and Data Ops

SMT’s fully staffed Help Desk and Data Operations Center support clients at every level of a football production. SMT offers pre-event setup and configuration support, technical support in-game, and is available for post-show attention as needed. Our operations teams are skilled in product set-up procedures, system operating procedures and general hardware/software troubleshooting procedures for resolving normal issues encountered in the field. Working in tandem with our QC group to analyze and troubleshoot engineering, production and operation functions, our expert staff helps clients execute flawless broadcast and events.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Training and Certification

SMT provides ongoing training for employees and clients, both on-site and from our simulated production truck environment at our headquarters in Durham, N.C. Our instructors replicate a remote production environment in which to learn and practice various aspects of live football broadcasts, while our Training and Certification department offers a plethora of training videos, websites and testing for our certification program. SMT instructors design, develop and deliver comprehensive training programs unique to each client, from broadcasters and venues, to teams and leagues.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Commentator Support

With SMT’s commentator support, on-air talent is instructed on how best to use our off-camera information systems to deliver expert analysis in-game, during replays or postgame. Our systems offer an array of current and historical data, statistical and real-time information, including injury reports, strategy reports, and other pertinent data - everything analysts and play-by-play commentators need to tell the emerging stories on the field.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Account Management and Consultancy

SMT’s dedicated account managers provide expert consultation and support as they advise clients on products and services and act as liaisons between all SMT departments (Operations, Engineering, Creative Studio, Help Desk, Accounting, Sales and Marketing) to ensure client expectations are exceeded.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Media Services

SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays. With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

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Virtual Insertion

SMT’s virtual insertion systems for football are anchored by our Emmy-winning 1st & Ten line system, widely heralded as one of the most important sports broadcast technology achievements and a staple of NFL and NCAA football broadcasts. Other virtual systems for football include DriveChart, PassTrack, player cards and lineups, play clocks and advertisements on the field.

Products

  • 1st & Ten Line System
  • Camera Tracker
  • Weather GFX
  • SMART and Talent Telestration
  • Studio Sets and Partial Sets
  • Next Gen Tele
  • SMART IBV (Image-based)
  • SMART CC (Sensor-based)
  • SMARTVISION
  • DriveChart
  • PassTrack

Information Systems

SMT’s football intelligence technology collects real-time data to feed a variety of our products, such as our Commentator Information System (CIS), GOTO Boards, and Production Prompters to help talent deliver expert analysis with statistical, historical and real-time information. SMT’s interactive system, SET Stat, calculates real-time statistical information based on player tracking or 3D modeling of the field.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • TIPS
  • GOTO Board

Data Integration

SMT’s data-collection and integration technology for football delivers next-generation statistics in real-time, offering infinite possibilities to enhance the fan experience. SMT’s Football Intelligence Engine, our customized DMX, delivers real-time data feeds to help commentators deliver expert analysis with statistical, historical and real-time information. This data is also seamlessly integrated into a variety of graphics in conjunction with the NFL’s Next Gen Stats and RFID-based tracking system.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • GOTO Board
  • Next Gen Stats
  • DMX (Data Matrix Switchboard)

Graphics Integration

SMT’s live data and graphics interface software allows broadcasters to synchronize statistical information with a multitude of graphics devices in real-time. Our data-driven graphics include in-game information ranging from positional data to game leaders to quarterback passing grids.

Products

  • CG Interface
  • SportCG
  • Tickers
  • 2D and 3D Animations

Timing, Scoring & Statistics

SMT’s timing, scoring and stats systems are the foundation of any football broadcast. Our clock-and-score publishing device, SportsCG, packaged with QB Stat, our real-time statistical football engine, provides a comprehensive on-site solution for live broadcasts, studios or commentators.

Products

  • SportsCG
  • QB Stat
  • Tickers

Tracking Systems

SMT’s Next Gen Tele presentation platform integrates seamlessly with the RFID-based tracking infrastructure provided by the NFL to display routes for use in first replay. SMT’s football intelligence engine can provide live or replay-based player tracking telestration, trend analysis and live on-air graphics.

Products

  • Next Gen Tele
  • OASIS

Video Displays & Production

SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays.
With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

View our football solutions in action

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