HORSE RACING SOLUTIONS

Engaging a new generation of fans

From post to finish, SMT's real time statistical coverage and visual enhancements appeal to avid fans and casual viewers alike.

TECHNOLOGY
SERVICES

Virtual Insertion

SMT’s virtual graphics for horse races enrich the viewing experience with start, distance-to-finish and finish markers and virtual sponsor content. Our software helps ramp up the excitement for viewers with easy-to-see markers that punctuate the dramatic final stretch of the minutes-long races. Our markers are inserted along the track surface via our SMART® System, alerting viewers when horses are at the 300-yard, 200-yard, 100 yard and the finish line.

Products

  • Virtual Finish Markers
  • Historical Finish Markers Comparisons
  • Virtual Advertising, Studio Sets and Partial Sets

Information Systems

SMT’s statistics platform absorbs various data feeds to supply live and historical data and other race-day information to touchscreens and surface tablets for Commentator Information Systems.

Products

  • GOTO Board
  • Commentator Information Systems
  • Production Prompters
  • Talent Touch Screens
  • Telestrator

Data Integration

The Data Matrix® Switchboard (DMX) is SMT’s Intelligence Engine, absorbing, collating and synchronizing live data feeds into SMT’s proprietary horse racing database. The DMX provides up to 16 separate channels for integrating data and time-code synchronized data into a mix of on- and off-air graphics displays both in real-time and replay modes, enhancing broadcasters’ live race presentation and pre- and post-race analysis. SMT absorbs the tele-timer and tote provider feeds to display split/finish times and up-to-the-second odds on multiple graphic systems and talent-operated displays. These displays also feature real-time advanced wagering countdowns and minutes-to-post

Products

  • GOTO Board
  • Data Matrix Switchboard
  • Stats Integration
  • Social Media Publisher
  • Ticker

Graphics Integration

SMT’s live data and graphics interface software allows broadcasters to synchronize statistical information with a multitude of graphics devices in real-time. Our ticker system produces an on-air display of real-time odds and bet payouts using live data. The ticker also curates and visually displays social media feeds from viewers, broadcast team members, jockeys and more.

Products

  • Live Leaderboard System
  • Ticker
  • Trackmap with Real-time Splits

Timing, Scoring & Statistics

SMT’s Live Leaderboard System highlights the running order of the top six horses using positional data updated 30 times per second per horse.

Products

  • Real-time running order with odds/MPH/distance

Tracking Systems

ISO Track allows broadcasters and analysts to identify, point to and visually track two horses live and in replay with pointer graphics that can be integrated with real-time data, such speed, current standing and distance from finish line. SMT’s Track Map System produces an on-screen graphic that gives viewers a sense of the lead horse’s real-time position and split times.

Products

  • ISO Track
  • Track Map

Video Displays & Production

SMT’s Betting and Social Media GOTO Boards are used by commentators to provide viewers with real-time odd, bet payouts and posts on Facebook and Twitter that give followers an inside look at some of the fashion trends and celebrity sightings at Churchill Downs and other venues.

Products

  • GOTO Board

Creative Studio

SMT’s in-house Creative Studio specializes in brand design and motion graphics packages for broadcast, webcast and live events. Our Creative Studio experts design with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. Our award-winning staff provides national and international sports and entertainment brands with creative development, analysis and strategy.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Video Production

SMT’s Video Production Services team is comprised of Emmy-winning broadcast specialists who use a producer’s eye to help clients produce engaging and compelling content for their distinctive audiences. SMT uses ENG camera work, video editing and distribution to capture special events for races, including athlete interviews, client testimonials, performances and promotional materials used for opening and closing ceremonies for broadcast and on-site video boards.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Digital

SMT’s Digital Media team, with backgrounds in mobile and console game design and development, has a strong knowledge of web and mobile applications, virtual and augmented reality, live data streaming and live video enhancement. SMT designs and develops the award-winning NASCAR RaceView app, a fully 3D, one-of-a-kind, live data streaming race day companion. NASCAR RaceView is just one example of SMT’s ability to create compelling experiences in the digital space from 2D to 3D, cross-platform, using a variety of code bases.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

On-Site Operations

SMT’s on-site operations teams are highly skilled at working side-by-side with production crews to provide SMT’s course-wide or broadcast solutions. SMT’s expert remote technical teams understand the expectations of producers and directors and the challenges that come with working in a live TV environment. Whether working in studios, remote trucks or in-venue, our teams work well under pressure and maintain self-composure and integrity, easily adapting to changes that are inherent in live productions. With next-generation technology and deep-seated expertise, our teams provide remote installation, on-site camera training, maintenance, and troubleshooting to ensure the highest production value possible.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Help Desk and Data Ops

SMT’s fully staffed Help Desk and Data Operations Center support clients at every level of a production. SMT offers pre-event setup and configuration support, in-race technical support, and is available for post-show attention as needed. Our operations teams are skilled in product set-up procedures, system operating procedures and general hardware/software troubleshooting procedures for resolving normal issues encountered in the field. Working in tandem with our QA group to analyze and troubleshoot engineering, production and operation functions, our expert staff helps clients execute flawless broadcast and events.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Training and Certification

SMT provides ongoing training for employees and clients, both on-site and from our simulated production truck environment at our headquarters in Durham, N.C. Our instructors replicate a remote production environment in which to learn and practice various aspects of live motorsports broadcasts, while our Training and Certification department offers a plethora of training videos, websites and testing for our certification program. SMT instructors design, develop and deliver comprehensive training programs unique to each client.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Commentator Support

With SMT’s commentator support, on-air talent is instructed on how best to use our off-camera information systems to deliver expert analysis in-race, during replays or postrace. Our talent prompter systems offer an array of current and historical data, statistical and real-time information, providing on-air talent with an in-depth look into the race strategy each runner is implementing.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Account Management and Consultancy

SMT’s dedicated account managers provide expert consultation and support as they advise clients on products and services and act as liaisons between all SMT departments (Operations, Engineering, Creative Studio, Help Desk, Accounting, Sales and Marketing) to ensure client expectations are exceeded.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

Media Services

SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays. With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

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Virtual Insertion

SMT’s virtual insertion systems for football are anchored by our Emmy-winning 1st & Ten line system, widely heralded as one of the most important sports broadcast technology achievements and a staple of NFL and NCAA football broadcasts. Other virtual systems for football include DriveChart, PassTrack, player cards and lineups, play clocks and advertisements on the field.

Products

  • 1st & Ten Line System
  • Camera Tracker
  • Weather GFX
  • SMART and Talent Telestration
  • Studio Sets and Partial Sets
  • Next Gen Tele
  • SMART IBV (Image-based)
  • SMART CC (Sensor-based)
  • SMARTVISION
  • DriveChart
  • PassTrack

Information Systems

SMT’s football intelligence technology collects real-time data to feed a variety of our products, such as our Commentator Information System (CIS), GOTO Boards, and Production Prompters to help talent deliver expert analysis with statistical, historical and real-time information. SMT’s interactive system, SET Stat, calculates real-time statistical information based on player tracking or 3D modeling of the field.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • TIPS
  • GOTO Board

Data Integration

SMT’s data-collection and integration technology for football delivers next-generation statistics in real-time, offering infinite possibilities to enhance the fan experience. SMT’s Football Intelligence Engine, our customized DMX, delivers real-time data feeds to help commentators deliver expert analysis with statistical, historical and real-time information. This data is also seamlessly integrated into a variety of graphics in conjunction with the NFL’s Next Gen Stats and RFID-based tracking system.

Products

  • CIS (Commentator Information System)
  • SET Stat
  • GOTO Board
  • Next Gen Stats
  • DMX (Data Matrix Switchboard)

Graphics Integration

SMT’s live data and graphics interface software allows broadcasters to synchronize statistical information with a multitude of graphics devices in real-time. Our data-driven graphics include in-game information ranging from positional data to game leaders to quarterback passing grids.

Products

  • CG Interface
  • SportCG
  • Tickers
  • 2D and 3D Animations

Timing, Scoring & Statistics

SMT’s timing, scoring and stats systems are the foundation of any football broadcast. Our clock-and-score publishing device, SportsCG, packaged with QB Stat, our real-time statistical football engine, provides a comprehensive on-site solution for live broadcasts, studios or commentators.

Products

  • SportsCG
  • QB Stat
  • Tickers

Tracking Systems

SMT’s Next Gen Tele presentation platform integrates seamlessly with the RFID-based tracking infrastructure provided by the NFL to display routes for use in first replay. SMT’s football intelligence engine can provide live or replay-based player tracking telestration, trend analysis and live on-air graphics.

Products

  • Next Gen Tele
  • OASIS

Video Displays & Production

SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays.
With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.

Products

  • GOTO Board
  • In-stadium 1st & Ten
  • In-stadium Next Gen Stats
  • Talent Touchscreens
  • Production Prompters

View our horse racing solutions in action

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