SMT PARTNERS WITH BRAINSTORM, SKYCAM AND THE SWITCH TO DELIVER LIVE AUGMENTED REALITY DEMONSTRATION AT NAB 2017

April 24, 2017

New York Post

SMT, the leading innovator in data delivery, graphics solutions and tech support for sports and entertainment events, continues its longstanding partnerships with Brainstorm Multimedia and Skycam at 2017 NAB, where it will deliver its CameraTracker technology to Brainstorm’s award-winning Infinity Set, a demonstration of which will be giventhis week at The Switch’s booth SU4324. The Switch is a leading providerof advanced video switching and local fiber circuit services, satellite services, scalable Ethernet, and remote production.

SMT has combined the power of its data-integration software, CameraTracker, with the power of Brainstorm, a real-time 3D engine, to create a system that allows for virtual and augmented reality graphic elements and on-air talent to appear as if they are seamlessly integrated into the real world.

SMT’s system replaces the need to use instrumented cameras to create virtual graphics and allows operators to work remotely while providing an optical data tracking system on Skycam’s aerial broadcast camera in order to insert live 3-D virtual graphics into Brainstorm’s virtual set solution. SMT’s system provides an end-to-end solution for designing AR elements, implementing them in the Brainstorm render engine, and integrating the graphics with real-time scoring and statistical data. All scores, player names and headshots, historical data, and stats collected during a game will update in real-time, freeing the operator from having to create or update templates by hand.

NAB attendees are invited to watch a presentation that demonstrates how talent can be virtually inserted from a remote, live green-screen environment into a separate live location using SMT’s CameraTracker, Brainstorm’s virtual set and Skycam’s aerial camera platform. The demonstrationwill feature two video feeds of actors in front of green screen from studios in Los Angeles and London. These feeds will be used with Brainstorm’s Teletransportation feature to virtually insert the actors into a stadium in Denver, Colorado. In essence, while the talent is in London and Los Angeles, the Skycam is located in Denver, and the graphics operator is in New York.

Since 2006, SMT has remained one of Brainstorm’s most trusted partners, executing projects that range from broadcast graphics for the BBC at Wimbledon, the WTA, the USTA, Roland Garros, The Australian Open, Red Bull, and the UFC, to outdoor video displays at The Players, the US Open, the Ryder Cup, the Dew Tour, BNP Paribas Open, Wimbledon and the NYC Marathon.

SMT and Skycam have partnered on groundbreaking broadcast innovations for the NFL, including this year’s Super Bowl, the first to place the virtual 1st& 10 line using Skycam. SMT first provided its 1st-and-10 line via Skycam’s Wildcat aerial camera platform for Sunday Night Football in September 2015.

About SMT

SMT, a leading innovator and supplier of real-time data delivery and graphics solutions for the sports and entertainment industries, provides clients with cutting-edge storytelling tools to enhance their live sports and entertainment productions. SMT’s technology for scoring, statistics, virtual insertion and messaging for broadcasts and live events have been used to enhance the world’s most prestigious live events, including the Super Bowl, NBC Sunday Night Football, major golf and tennis events, the Indianapolis 500, the NCAA Tournament, ESPN X Games, NBA on TNT, NASCAR events, MLB and NHL games. SMT’s clients include major US and International broadcasters as well as regional and specialty networks, organizing bodies, event operators, sponsors and teams. For more information, visit smt.com.

About NAB

The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters, delivering value to members through advocacy, education and innovation. Taking place April 22 – 27, 2017 in Las Vegas, the NAB Show serves as one of the world’s largest electronic media shows, boasting upwards of 103,000 attendees from 166 countries and 1,700 exhibitors. NAB Show 2017 is the ultimate marketplace for digital media and entertainment, offering broadcasters the opportunity to network with colleagues, explore new technologies, discuss innovative strategies to build stronger business and address important issues. For more info, visit: http://www.nabshow.com.

About Brainstorm

Brainstorm is a specialist company dedicated to provide industry-leading real-time 3D graphics and virtual set solutions for broadcast, feature film production and corporate presentations. Brainstorm has more than 2,500 installations worldwide since its foundation in 1993, including many of the world’s leading broadcasters plus numerous smaller and regional stations. http://www.brainstorm3d.com

About Skycam

Skycam is a leading designer, manufacturer and operator of mobile aerial camera systems.Skycam plays a significant role in changing the way sports are broadcasted in America, appearing at marquee broadcast events such as Super Bowl XXXVII, US Tennis Open, NCAA Final Four, NFL Pro Bowl, Monday Night Football, Sunday Night Football, NCAA College Football.

About THE SWITCH

THE SWITCH is North America’s leading video solutions service provider. THE SWITCH currently provides advanced video switching and local fiber circuit services, scalable Ethernet, and “Home Runs” remote production via its FiveNines Service across the United States, United Kingdom, and Canada. THE SWITCH was awarded the 2013 New Bay Media Product Innovation Award for Switch-IT and the 2012 Broadcast Engineering Excellence Award for Network Automation.  THE SWITCH was created in 1991 to provide cost-effective, customer controlled television signal routing services to the broadcast industry. THE SWITCH has been embraced by the marketplace since its inception and has grown to its current market leadership position. For more information about THE SWITCH, please visit: http://www.theswitch.tv

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