MOTORSPORTS SOLUTIONS

Driving innovation with live tracking, virtual effects, storyline graphics, mobile apps and more.

Whether it's stock cars, motorcycles, trucks or dragsters, SMT captures the full breadth of the racing experience and translates hard data into intriguing visualizations.

Motorsports Tech Overview Title

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Virtual Insertion

SMT’s virtual graphics for motorsports races enrich the viewing experience with start and finish lines, virtual sponsor content, and player cards identifying drivers with virtual name-and-headshot graphics. Our sponsored content can be displayed on finish lines, lanes and track walls.

Products

  • Virtual Advertising
  • Start and Finish Lines
  • Player Cards
  • Billboards
  • Studio Sets and Partial Sets

Information Systems

SMT’s GEM Stat platform absorbs various data feeds to supply live and historical statistics and other race-day information to touchscreens and surface tablets for Commentator Information Systems to aid broadcasters.

Products

  • Raceview
  • GOTO Board
  • Commentator Information Systems
  • Production Prompters
  • Talent Touch Screens
  • Telestrator

Data Integration

SMT captures a plethora of information, including telemetry data (speed, throttle, brakes, gears, and RPM), positioning data and camera data. The data is used to create a real-time digital record that is dispersed to various systems that feed on-air graphics. This data integration is made possible via SMT’s Data Matrix Switchboard (DMX), a data hub that absorbs, collates and distributes real-time data streams such as on-board feeds, time codes, timing and scoring, pit and position and historical statistics.

Products

  • Event Timing & Clock
  • DMX/Dominator
  • Stats Integration
  • RaceView
  • Ticker
  • Social Media Publisher

Graphics Integration

SMT’s technology has delivered data-driven graphics, official timing and scoring systems, tracking, Race Crawls, real-time telemetry, and talent prompters to motorsports broadcasts.

Products

  • SportsCG
  • 2D & 3D Animation
  • CG Interface to 3rd party graphics machines
  • AGP (Automatic Graphics Protocol)

Timing, Scoring & Statistics

In 1999, SMT pioneered the first constant on-air Race Crawl system for motorsports. Our Race Crawl system has since grown into the most powerful graphics platform in the industry, providing the audience with starting grid lineups, leaderboards, results and points. The Race Crawl system can be customized to support sponsor advertising, animations, program alerts, dynamic imagery, custom graphic formats, logos, headshots or drop-down statistics. The system is fully integrated with SMT’s other products, including live scoring, production tools and stand-alone graphics.

Products

  • SportsCG
  • Event Timing & Clocks
  • Timing and Scoring NASCAR
  • Track Map
  • Pit Stats

Tracking Systems

SMT’s tracking technologies use both GPS- and image-based methods. RACEf/x uses patented technology and GPS satellites to track cars under extreme conditions within 2 cm of accuracy. The system tracks 43 cars traveling more than 180 mph, five times per second. ISO Track’s image-based, on-screen graphics interface information such as names ranking and headshots. SMT’s live position data offers broadcasters the ability to add pointers, arrows or bubbles that move in real-time with the cars. This tool gives broadcasters a virtual that encompasses the most important data of the race as it happens.

Products

  • ISO Track
  • RACEf/x

Video Displays & Production

SMT’s MaxVision offers unique in-venue experiences with scoreboard productions that engage fans with interactive and informative visual content, including Race Crawl, historic and live race statistics, social media integration, trivia games, countdown to green, start-time, and other venue-specific activity. With SMT’s interactive touch screen, GOTO Board, commentators share with the television audience key race information, including on-track weather conditions, pole qualifying results, racing statistics, racing technology, the qualifying racers, images from pit row, the start grid, and biometrics.

Products

  • MaxVision
  • Social Media
  • Talent Touch Screens
  • GOTO Board

See our motorsports solutions in action

Let SMT change your game.

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