Las Vegas, Nev., Dec. 16, 2015 –SMT (SportsMEDIA Technology), the leading innovator in real-time data delivery and graphics solutions for the sports and entertainment industries, today announced it has partnered with the Miss Universe Organization to provide broadcast solutions for “The 64th Annual Miss Universe Pageant,” airing live on FOX on Sunday, Dec. 20, from Planet Hollywood Resort & Casino in Las Vegas. The broadcast is one of the most-watched in the world, seen by more than half a billion people annually with distribution in more than 190 countries worldwide.
New to the broadcast this year are virtual graphics created by SMT that will uniquely display contestant’s biographical information, fun facts and videos. The graphics will appear life-sized, “anchored” to the stage next to the contestants and track to the two primary camera angles. SMT will also provide additional virtual effects to augment other parts of the broadcast.
“SMT’s support of ‘The 64th Annual Miss Universe Pageant’ exemplifies our growth into entertainment sectors from our traditional sports foundation,” said Don Tupper, SMT’s VP of Business Development. “With our partnership with Miss Universe, we are pushing the same kind of technological innovation we present in sports broadcasts to offer a new viewing experience for this esteemed production.”
The MISS UNIVERSE®, MISS USA®, and MISS TEEN USA® pageants provide a global platform for more than 10,000 women annually through dedicated partnerships with charities, sponsors, brands, franchisees and television networks around the world. Additionally, the organization raises millions of dollars for charities annually, including nearly $4 million in 2014 alone.