When CBS Sports presents Super Bowl 50 on Feb. 7 (6:00 p.m., ET) from Levi’s Stadium in Santa Clara, Calif., highlighted among the technological advances that will be incorporated during its coverage is the replay system EyeVision 360, Pylon Cameras, as well as the use of Next Gen Stats. In addition, CBS Sports will launch the broadcast debut of a comprehensive redesign with its new logo and on-air graphics look.
Launch of New Logo Design, On-Air Graphics Look
Super Bowl 50 will mark the launch of a comprehensive redesign of CBS Sports’ iconic logo and will implement a new on-air graphics look for CBS Sports and CBS Sports Network that will debut as part of the Network’s Super Bowl Week programming and its exclusive broadcast of Super Bowl 50. The new CBS logo, which is changing for the first time in 35 years, holds true to the Network’s tradition while giving it an updated sleeker, more modern design. Visually, the renewed style of CBS Sports’ graphics package will present clean lines, bold color and strong compositions.
Following the Super Bowl broadcast, the new look will be implemented across all CBS Sports and CBS Sports Network’s telecasts. CBS Sports also will create a uniform look across all CBS Sports platforms with new logos for CBS Sports Network, CBS Sports.com and CBS Sports Radio. The previous CBS Sports logo made its debut in 1981.
Next Gen Stats
CBS will use the NFL’s Next Gen Stats, an innovative technology platform that tracks players on-field and generates a broader set of statistical data in real-time, during its coverage of Super Bowl 50. The NFL’s Next Gen Stats allow CBS and fans to analyze and understand the action on the field in a way never possible before. Information includes: match-up based statistics between players such as separation distance between offensive and defensive players on any given play (ie. wide receiver and cornerbacks), how fast players are running, and how far they run over the course of the game on any given play. This new information will bring an exciting new dimension to the Super Bowl.