NASCAR

​SMT leverages its extensive suite of products and services to deliver a seamless and data-rich viewing experience for NASCAR season.

GEM Suite Integration: SMT’s GEM suite of tools powers NBC’s NASCAR broadcasts, enabling real-time data processing and dynamic graphics:

• • GEMStat: Processes over 10 live data feeds and calculates NASCAR playoff standings in real-time, offering dynamic updates for race position changes and playoff points.

• • GEMLive: Renders visually compelling graphics, including SMT’s signature race pylon, providing a live leaderboard and playoff position updates.

RACEf/x Precision Tracking: Introduced in 2002, RACEf/x integrates GPS technology, ECU data, timing, and scoring to deliver:

• • High-performance GPS systems that display the exact position of all race cars during events. For the 2024 Daytona 500, SMT delivered its upgraded Vector 4 system. Vector 4 more than doubled the number of GPS satellites used, improving accuracy and reducing signal loss under challenging conditions like bridges, along with data for pit stops, pole bubble times, telemetry and dynamic leaderboard rankings.

  • Graphics that provide viewers with contextually relevant and engaging content.

Team Analytics: Competitive Insights for Teams: Launched in 2018, SMT’s Team Analytics has become a vital tool for NASCAR teams:

• • Combines loop data, telemetry, and timing information to visualize car behavior and driver inputs.

  • Teams leverage the platform to refine performance during live events and post-race evaluations.

  • Used by nearly every NASCAR Cup and Xfinity team for competitive advantage.

Broadcast Analytics: Enhanced Storytelling
SMT’s Broadcast Analytics suite includes innovative tools like the GhostCar, which creates augmented reality overlays of race scenarios for live analysis. Key features include:

• • Color-coded badges for rankings, pit stops, and telemetry.

  • Allows commentators to dissect performance from unique vantage points beyond broadcast cameras.

Commentator Information Systems: Empowering On-Air Talent
SMT empowers on-air talent with tools that transform race data into insightful commentary, enhancing broadcasts for fans at home. These off-camera, interactive touchscreens provide an extensive library of current and historical data, real-time race statistics and in-depth analysis tools. This enables commentators to deliver expert insights during live races, replays, or post-race discussions.

In-Venue Production: Engaging Live Audiences
SMT’s Creative Studio has redefined NASCAR’s videoboard experience by designing new graphics packages with real-time data feeds. Key innovations include:

• • Race Crawls: Displays leaderboard updates, lap splits, and timing.​
  • Interactive Visuals: Integrates social media, historical stats, and countdowns for an engaging fan experience.
  • Video Board Presentation: SMT’s revamped videoboard presentation debuted in 2024 at the Daytona International Speedway, transforming how fans consume live race data.

Comprehensive Remote Operations
SMT’s remote teams manage operations for over 100 broadcasts in a 20-week period, ensuring consistency and excellence across multiple networks.

Broadcast Partner Support
SMT provides robust services for broadcasters, including data and graphics services for all three NASCAR series (Cup, Xfinity, and Trucks) and Team Analytics and GhostCar technology, delivering unique insights for broadcasters and teams.