Case Studies
Case Studies
Our solutions infuse storylines with data to elevate
sports narratives and redefine the fan experience.
Our solutions infuse storylines with data to elevate sports narratives and redefine the fan experience.
Click a case study below to view the full story.
IBM, All England Lawn Tennis Club (AELTC)
In 2024, SMT debuted its Tournament Management System during Wimbledon qualifying, marking its official role as…
National Hockey League
Hockey’s speed has always been part of its appeal, but also its greatest broadcast challenge. With the…
NTT Data
The Open Championship is one of the most prestigious events in golf, providing spectators with a…
IndyCar on FOX
For decades, the Indianapolis 500 has been a proving ground for both drivers and technology. With…
USTA (United States Tennis Association)
For over 30 years, SMT has been a trusted partner of the USTA and US Open…
NASCAR
Since 2001, SMT and NASCAR have collaborated to tackle one of motorsports’ biggest challenges: how to…
Boston Athletic Association
The Boston Marathon, one of the world’s most prestigious and historic long-distance running events, is a…
National Hot Rod Association
The NHRA World Drag Racing Series faced a challenge in delivering a broadcast experience that matched…
The R&A
The Open Championship presents significant challenges in managing and distributing vast amounts of real-time data for…
ROOSTER Studio
In 2020, the COVID-19 pandemic presented unprecedented challenges for the sports broadcast industry. With stringent health…
LIV Golf
In early 2022, before the league had announced a schedule, venues, or even a first event, SMT began collaborating with LIV Golf…
SPORTS
With real-time, data-driven graphics and virtual visualizations, we give fans in-depth insights into the games they love.
Hockey
SMT’s hockey solutions pair decades of experience with advanced technology, including scoring and precise puck and player tracking. Tools such as NHL HITS and SMT-EDGE turn game data into insights on scoring, player performance and team strategy. From real-time statistics and dynamic graphics to in-venue displays and remote production, SMT helps bring every moment of the game to fans.
Football
For over three decades, SMT has advanced football technology, from the Emmy-winning Yellow First Down Line to player tracking and analytics tools. Today, SMT solutions support data management, telestration, graphics and live analysis, helping broadcasters go deeper into the game and giving leagues and teams new ways to manage, visualize and use their data.
Basketball
For more than two decades, SMT has helped shape basketball broadcasts with innovations in virtual graphics, scoring and live data. OPTICS fuses camera tracking with player-tracking data to put live shot trails, shot distance, possession indicators and player movement graphics on screen, while SportsCG and OASIS power graphics, statistics and next-generation scoring workflows. From the NBA and WNBA to global basketball events, SMT turns live data into richer storytelling for broadcasters and fans.
Golf
SMT provides comprehensive golf technology, from scoring systems and real-time data capture to statistics, graphics and tournament displays. On-course and off-course solutions, including automated scoreboards, leaderboards and fan zone screens, deliver timely information and dynamic content throughout the venue. SMT’s technology helps golf majors engage fans while giving broadcasters and event teams the data they need.
Strength & Endurance
SMT brings its expertise in timing, results and data visualization to the world’s biggest endurance and multi-sport events, keeping fans connected from start to finish. From the Tour de France to the Abbott World Marathon Majors and CrossFit competitions, SMT integrates live data, tracking and broadcast graphics to deliver accurate results and performance insights across broadcast, streaming and venue experiences. From Sydney in 2000 through Paris 2024 and Milan Cortina 2026, SMT has partnered with NBC Sports to help deliver Olympic and Paralympic coverage to the Summer and Winter Games.
Motorsports
SMT has been a leader in motorsports technology since 1992, turning the data generated by high-speed competition into compelling broadcast and fan experiences. SMT solutions include car tracking, telemetry, virtual effects and real-time graphics, providing detailed insights into vehicle performance, race strategy and on-track action. From timing and scoring to advanced visualization, SMT brings stock car, open wheel, off-road, motorcycle and drag races to life.
MMA
Since 2018, SMT has served as the exclusive graphics provider for the PFL, evolving from scorebug technology into a comprehensive suite of fighter data and visualization tools, from Fighter Tracker’s real-time metrics, performance ratings and betting information to the graphics that show kick speed. SMT’s technology helps viewers understand the action while giving PFL broadcasts a deeper layer of data-driven storytelling.
TECHNOLOGY
Discover how our technology empowers our partners to deliver exceptional coverage.
Virtual (VFAB)
SMT’s real-time virtual insertion platforms, ranging from in-game graphics to sponsor logos on various surfaces like fields, ice rinks, tennis courts, buildings and virtual studios, captivate viewers with compelling visuals, enhancing engagement.
Tracking & Telemetry
SMT leverages tracking technologies to narrate stories through data visualizations, utilizing the four primary forms of sports tracking: optical, GPS, IR, and UWB/RFID. Our latest innovation, HALO, stands as the sole system capable of harnessing multiple tracking systems concurrently to generate an optimized, robust and comprehensive tracking feed.
Scoring & Statistics
SMT has developed official timing, scoring, and administration systems for prominent leagues like the NHL, NASCAR, and the CrossFit Games. Our systems produce real-time, historical, and year-to-date stats and analytics, enabling comparisons for use in broadcasts, digital platforms, and on-site video displays.
Video Displays
Since 2000, SMT has been at the forefront of large-scale video display technology and content production for iconic events such as tennis grand slams and golf majors. From display builds to compelling content, our conceptual knowledge and production services set us apart.
WHAT OUR CLIENTS SAY
“We are thrilled to expand our partnership with SMT, a leader in the sports technology industry and established partner of the NHL. Through our partnership we look forward to continuing to innovate our scoring and puck and player tracking systems, as well as how we bring to life limitless data points, which will take fans more inside the game than ever before.”
Gary Bettman
NHL COMMISSIONER