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The Open Championship

  • The R&A
  • Scoring and Data Collection

Challenge

The Open Championship presents significant challenges in managing and distributing vast amounts of real-time data for both on-course and broadcast applications. The primary obstacles include ensuring seamless connectivity across the entire course, providing accurate and timely updates for multiple scoreboards and integrating data efficiently for live broadcasts and digital platforms. Additionally, the need for extensive training and support for scorers using new technology adds complexity to the operational logistics.

Solution

SMT addresses these challenges through a comprehensive approach:

  • Pre-Tournament Preparation: SMT’s team deploys wireless access points across all 18 holes well before the tournament begins. This infrastructure ensures robust connectivity for live scoring. Extensive training is provided to over 80 scorers, who are equipped with handheld devices to efficiently track shot details.
  • Real-Time Data Management: During the tournament, SMT’s scoring cabin serves as the central hub for data collection and distribution. The cabin transmits scoring alerts to on-course manual scoreboard operators, digital leaderboards and broadcast partners like NBC and Sky Sports. SMT also provides the BrINT (Broadcast Interface) for NBC’s coverage, facilitating seamless integration of data into broadcast graphics.
  • On-Course Technology: Digital leaderboards keep fans informed about player performance and GPS locations. These boards are designed to automatically update and trigger static leaderboards without disrupting play. SMT’s large monitor in the cabin enables real-time tracking of scoreboards and support staff, facilitating prompt issue resolution.
  • Support for Manual Scoreboards: SMT provides devices with a supervisor app for the manual scoreboards on the 18th hole, tracking device battery levels and enabling accurate communication of scoring updates via the GolfX scoring system.

Results

SMT’s comprehensive approach to managing data and technology at the Open Championship significantly enhances both the operational efficiency and the fan experience.

  • Enhanced Connectivity and Accuracy: The deployment of wireless access points and the training of scorers ensures accurate and real-time data collection, crucial for maintaining the tournament’s integrity and providing timely updates.
  • Improved Fan Experience: The digital leaderboards and efficient data distribution keep spectators on the course informed about player performance.
  • Seamless Broadcast Integration: By providing the BrINT for NBC’s coverage, SMT ensures that live broadcasts feature accurate and up-to-date information, delivering an engaging viewer experience.
  • Efficient Operations: The monitoring and support systems in place allow SMT to address issues promptly and maintain smooth operations throughout the tournament.

CLIENT TESTIMONIAL

“It is therefore to the credit of all of you that we have delivered an Open Championship for the ages. Given the occasion, it was very important that the 150th Open was memorable. It certainly was. You all played a very important part and should be proud of your contribution. I have been inundated with messages complimenting us on what has been achieved and how impactful it will be.“

Johnnie Cole-Hamilton

EXECUTIVE DIRECTOR OF CHAMPIONSHIPS