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Wimbledon

  • IBM, All England Lawn Tennis Club (AELTC)
  • Data Solution

Challenge

In 2024, SMT debuted its Tournament Management System during Wimbledon qualifying, marking its official role as the scoring provider for three of the four Grand Slam tournaments. In 2026, SMT took another step forward with the first live deployment of AutoStats at Wimbledon, bringing automated scoring, tracking and statistics together to create a more consistent and comprehensive data foundation.

Working closely with IBM and the All England Lawn Tennis Club (AELTC), SMT delivers a seamless data ecosystem spanning scoring, statistics, tracking and broadcast graphics. The result is a powerful pipeline that supports storytelling across linear broadcast, digital streaming and on-site video boards while maintaining the precision and presentation expected at one of the world’s most prestigious sporting events.

Wimbledon’s tradition-rich brand presents a unique challenge: How do you integrate modern, stats-driven storytelling into a broadcast without disrupting the elegance and prestige of the event?

The goal is to deliver meaningful insights to fans and broadcasters without overwhelming the screen while ensuring that the data behind those insights is accurate, consistent, transparent and in real-time.

As tennis continues to embrace increasingly sophisticated tracking and analytics, another challenge has emerged: different tracking systems can produce data in different ways. Creating a consistent statistical language across matches and tournaments requires standardized definitions, reliable data processing and a single source of truth.

Solution

SMT’s Match Insights was designed to “bring data to life.” Debuting at Wimbledon in 2023 and expanded in 2024, the graphics package transforms raw statistics into visually rich, editorially relevant content that enhances the fan experience and informs commentary.

SMT’s Creative Studio created the visual identity of the Match Insights segments, blending informative storytelling with polished, Wimbledon-appropriate design. What sets Match Insights apart is its ability to look beyond the present match, at times functioning like a “tennis time machine” by connecting what is happening on court with player histories, previous rounds, past Grand Slams and historical rivalries.

In 2026, AutoStats added another dimension to that storytelling by automating the collection and processing of tennis scoring, tracking and statistics. Designed to serve as tennis’ single source of truth, AutoStats brings ball, player and limb tracking together in a unified solution.

At its foundation is SMT’s OASIS platform, which ingests data from multiple tracking vendors through SMT’s eventing engine, E.I.E.I.O. This allows SMT to normalize and standardize data across matches, regardless of the underlying tracking provider.

Statistical definitions are established by tennis experts before algorithms are built, with each definition fully disclosed so clients understand exactly how a statistic is derived. The result is objective, standardized data delivered in real time, providing a stronger foundation for the automated scoring, analytics and storytelling that power the modern tennis experience.

Key Features:

Match Insights

  • Dynamic bar graphs and percentage gauges to illustrate performance in real time
  • Directional serve visuals overlaid on tennis courts to show serve trends and strategies
  • Ball- and court-themed design motifs aligned with Wimbledon’s iconic aesthetic
  • Speed gauges depicting serve velocity and rally tempo
  • Historical analysis comparing player performance across rounds, years and rivalries
  • Head-to-head player histories
  • Performance analysis from earlier rounds and previous Grand Slams
  • Predictive insights into playing styles and stamina
  • Statistically supported editorial graphics that deepen viewer understanding

AutoStats

  • Automated tennis scoring, tracking and statistics
  • A unified data model that integrates ball, player and limb tracking
  • Data ingestion from multiple tracking vendors through OASIS and E.I.E.I.O.
  • Standardized statistical definitions established by tennis experts
  • Transparent, fully disclosed methodologies for how statistics are calculated
  • Real-time, objective data across matches and tournaments
  • Skeleton data integration for full movement capture
  • Shot-by-shot point progression
  • Balance and position detection insights
  • Reduced human intervention and bias in the collection and processing of statistics

Results

Together, Match Insights and AutoStats demonstrate how SMT is helping Wimbledon embrace the future of data-driven storytelling while respecting the tournament’s heritage.

Match Insights turns complex statistics into compelling, editorially relevant visuals that inform viewers without distracting from the action. AutoStats strengthens the data foundation behind storytelling, delivering automated, standardized and transparent information in real time.

At Wimbledon, where tradition and innovation exist side by side, SMT has created a data ecosystem that does both: honors the history of the game while providing a smarter, more connected way to experience it.