“Since our partnership with SMT began in 2016, we’ve witnessed year-over-year enhancements to the sport of drag racing as SMT introduces cutting-edge virtual and broadcast graphics. This has helped support NHRA’s ratings growth as fans embrace new storytelling enhancements.
Bringing our graphics production operation in-house with SMT at the helm has allowed us to further educate our growing fanbase about the sport and the drivers. From virtual driver cards and start and finish lines to the enhanced timing and scoring graphic with RT (reaction time), ET (elapsed time), and MPH, SMT consistently raises the bar year after year.”

“Since our partnership with SMT began in 2016, we’ve witnessed year-over-year enhancements to the sport of drag racing as SMT introduces cutting-edge virtual and broadcast graphics. This has helped support NHRA’s ratings growth as fans embrace new storytelling enhancements.
Bringing our graphics production operation in-house with SMT at the helm has allowed us to further educate our growing fanbase about the sport and the drivers. From virtual driver cards and start and finish lines to the enhanced timing and scoring graphic with RT (reaction time), ET (elapsed time), and MPH, SMT consistently raises the bar year after year.”