DURHAM, N.C., Jan. 27, 2015 – SMT (SportsMEDIA Technology),
the leading provider of data integration, graphics presentation and video
enhancement solutions to live sports and entertainment television, has again
partnered with NBC Sports to deliver broadcast services for the network’s presentation
of Super Bowl XLIX, airing Sunday, Feb. 1. SMT’s support also extends to NBC’s
Super Bowl XLIX pre-game show and the weeklong coverage by NBCSN’s “Pro
Football Talk.”
A first for this year’s Super Bowl is NBC’s access to
real-time positional data provided by the NFL’s Next Generation Tracking
system. SMT will provide a suite of products to integrate the data into the
broadcast.
SMT will provide a seasoned staff of eight technicians to
support NBC’s super-sized buildup to its Super Bowl broadcast.
“With the addition of the NFL’s Next Gen Stats and NBC’s
launch of its new graphics presentation, we have assembled a world-class team
to support the effort,” said Gerard J. Hall, president/CEO, SMT. “Our on-site
team ensures the successful delivery of a comprehensive package of products and
services that has undergone months of rigorous development.”
SMT is also assisting NBC’s pre-game show at noon from
University of Phoenix Stadium. The show will utilize SMT’s production tools
such as the telestration system. SMT also provides the pre-game show team a
real-time ticker and menu bar solution to anchor the broadcast presentation
during their six-hour show.
SMT’s systems will also be featured on NBCSN’s “Pro
Football Talk,” to be broadcast Monday through Friday during Super Bowl
week from “Super Bowl Central” studio in downtown Phoenix.
SMT continues to provide graphics and data integration
services to the NFL and its production of the world feed. SMT has provided
services to support the world feed production since 1996. One hundred eighty
countries and territories in 30 languages watch the broadcast.