Jacksonville, Fla., Dec. 30, 2020 – SMT (SportsMEDIA Technology), the leading innovator in real-time data delivery,
graphics presentation and video enhancement solutions for the sports and entertainment industries, is saddened
to announce the death of longtime employee Leo Levin, Director of Sports Analytics. Levin suffered a fatal heart
attack on Dec. 19 at his home in Jacksonville, Fla. He was 62.
“It is with great sadness that I announce the passing of Leo Levin, a well-known and much-loved pillar of SMT,”
Gerard J. Hall, founder and CEO of SMT, said. “Although it is impossible to properly account for the positive
contributions that Leo made to SMT over his 33-year service to the company, I can say that Leo was an industry-
recognized Titan in the tennis world, having provided analytical insights and in-person broadcast support at
well over 120 Grand Slam events.
“On a personal front, Leo’s infectious sense of humor, good nature, intelligence, analytical acumen, and
encyclopedic knowledge of tennis were his trademark, as was his reputation for baking and generously sharing
around the globe, always with a twinkle in his eye, the world’s greatest – and likely heaviest – brownies. Leo
famously once quipped, “On a scale of 1 to 10, I am a Levin.’ How appropriate that Leo provided us with such an
insightful, succinct, and humorous account of who he was in just 12 syllables.”
Levin’s love of tennis sprouted in Davis, Calif., where he was a ranked junior player in Northern California and a
member of Foothill College’s California State Championship team. It was in 1982 at Foothills College when Levin
began to chart his teammates’ matches and provide statistical analyses that helped them triumph over higher
ranked opponents. While tracking these statistics, Levin conceived the concept of forced vs. unforced errors, terms
widely used in most sports today.
In 1983, Levin was hired by Palo Alto-based CompuTennis to help develop the first computerized statistical system.
The quantitative tennis coaching tool was initially used by top junior coaches, college teams and the USTA to chart
matches for the four national junior teams. Soon, broadcasters at virtually every major tournament began relying
on the system’s printouts to convey constantly updated statistics to television audiences.
Levin was soon a familiar face in the TV booth at major tennis events, sharing insights with sportscasters including
Cliff Drysdale, Fred Stolle, Dick Enberg, Bud Collins, Tony Trabert, John McEnroe, Chris Evert and Mary Carillo.
In 1987, Levin joined IDS (Information and Display Systems), the first hire for the Jacksonville, Fla.-based company
that became known for developing the first electronic on-court graphic display boards in tennis. Named Director of
Product Development for the analytics and displays company, Levin traveled the world, providing scoring,
statistical and administrative services to every Grand Slam and major tennis event. In 2012, IDS was acquired by
SMT and Levin was named Director of Sports Analytics.
SMT’s tennis portfolio grew to include data integration, virtual insertion technology, and a wider offering of displays,
including ribbon boards and “superwall” displays.
“Leo was passionate about tennis and desired to be the very best at his profession, and he clearly achieved this
distinction,” said Rallis Pappas, co-founder of IDS and SMT Corporate Vice President. “Leo was able to provide
unmatched perspectives and analysis that made him one of the utmost respected authorities in the sport. He was
a key part of our history as a company and was critically involved in helping SMT deliver the best products and
services. More importantly, Leo was a terrific human being and fostered meaningful relationships with everyone
he interacted with the world over. Leo taught us many lessons and demonstrated valued leadership through his
humor and generosity.”
Levin worked onsite at more than 120 tennis majors, and was universally respected and liked by players, coaches,
commentators, writers, producers and executives. He played an integral role in the development of SMT’s
statistical, tennis information and multi-media products and services, including serve speed systems and the
creation of the ATP Tour MatchFacts System.
“Leo belonged to a special class of sport experts who can define a style of play, analyze a performance, define a
strategy, describe a tactic, and put it all together in a very simplistic perspective for anyone to understand,” said
longtime coworker and friend Olivier Lorin, SMT Director of Business Development. “He had a unique gift that he
gave freely to the world of tennis for almost 40 years. Leo was happiest on a tennis court, hitting balls with one of the
rackets in his ’80s-era collection. I cherish my 28 years of working, joking, laughing, playing and sharing with Leo.”
It was sportscaster, former tennis professional and friend Carillo who nicknamed Levin “the Doctor,” a moniker
that Levin joked made his mom proud, as she always wanted him to be a doctor. Carillo and Levin shared the
booth at the U.S. Open and other major tennis events.
Since his death, tributes from Levin’s colleagues in the tennis universe have described him as “a true champion” of
tennis, “generous with his research,” and a “trailblazer.”
“Leo Levin was a true champion of our sport,” Billie Jean King wrote on Twitter. “He worked tirelessly behind the
scenes, always had the answers and made others look good. Our conversations at Wimbledon with Mary Carillo
are some of my fondest memories.”
Chris Evert wrote: “No one loved the sport as much as he did, no one was as generous with his research as he was.
I will miss his humor, his wit, and his smile.”
“Heartbreaking news,” Tracy Austin added. “Leo was THE trailblazer for stats in the tennis world. Leo’s
understanding of the game made him invaluable to TV networks and commentators. Brilliant, kind – RIP, Leo.”
Levin is survived by his wife, Terri Coleman; his daughter, Anna; his mother, Marilyn Wells; his sister, Maureen
Julin, her husband, Doug, and their son, Jeremy. Services were held Dec. 24 at New Center Memorial Park
Cemetery in Jacksonville, Fla.