DURHAM, N.C., Feb. 23, 2017 – SMT (SportsMEDIA Technology), the leading innovator of digital sports content, broadcast enhancements and tracking data, in conjunction with its partner NASCAR Media Group, announces for a limited time only free downloads of RaceView, the mobile and web app that allows fans to become active race participants with the ultimate immersive and interactive second-screen experience.
From April 5-9, as NASCAR heads to Texas Motor Speedway for the Monster Energy NASCAR Cup Series and the NASCAR XFINITY Series, SMT is offering a complementary download of RaceView Premium through the iOS App Store and Android Play or at nascar.com/raceview. The RaceView application offers a live rendering of a NASCAR race in 3-D, providing fans with advanced live virtual video and in-car audio, complete race coverage and driver stats, head-to-head action,. During the race, users can follow their favorite driver in 3-D virtual video, and listen to team communications, live radio and NASCAR officials. RaceView users can race a virtual car alongside previous pole winners at each track.
Since 1992, SMT’s partnership with NASCAR has included a variety of broadcast and digital services, including NASCAR’s first televised live official timing and scoring graphic and race crawl. Beginning in 2001, SMT again revolutionized motorsports broadcasting with its RACEf/x technology.
Using GPS satellites, RACEf/x captures telemetry and positioning data under extreme circumstances, creating a real-time digital record of a race that is translated to 3-D pointers and lower-third graphics. The 3-D pointers, moving in real-time with cars traveling in excess of 180 MPH, include driver IDs, car number, headshot, speed, acceleration/deceleration, time behind leader, exact car position, RPM, brake indicator and throttle percentage. SMT tracks all racing cars on track within 4cm of accuracy providing on-screen graphics displaying location, interval, MPH, RPM, throttle, brake, steering and G-force information, presenting the race’s compelling storylines and exciting details.
For 2017, SMT is providing RACEf/x for FOX and NBC’s broadcasts of the Monster Energy NASCAR Cup Series, the Xfinity Series and Camping World Truck Series.
“Broadening our relationship with NASCAR through better fan experiences is our goal and we are proud to continue our longstanding partnership with NASCAR as we continue to offer products and services unavailable anywhere else,” said SMT founder and CEO Gerard J. Hall. “Together with our upgraded RACEf/x telemetry and tracking system and our RaceView mobile and web app, fans and media have access to unique behind-the-scenes data and video content that before now have never been available.”
A reel of the design and implementation for RaceView can be seen here and a video showcasing telemetry is here.
SMT is the leading innovator in real-time data delivery and graphics solutions for the sports and entertainment industries, providing clients with scoring, statistics, virtual insertion and messaging for broadcasts and live events. SMT’s solutions have been used at the world’s most prestigious live events, including the Super Bowl, NBC Sunday Night Football, ESPN Monday Night Football, major golf and tennis events, the Indianapolis 500, the NCAA Tournament, ESPN X Games, NBA on TNT, NASCAR events, MLB games and NHL games. SMT’s clients include major broadcasters as well as regional and specialty networks, organizing bodies, event operators, sponsors and teams. For more information, visit smt.com.